Karim&Co. was founded by me, Sam Karim, on the simple premise: the best way to grow pharma brands is by improving healthcare.
I’ve spent 15 years leading healthcare advertising and PR agencies, where the vast majority of our time was spent marketing products. Sales aids, product websites, banner ads, more sales aids. I started to question: is our work really having an impact - for patients, professionals, for the bottom line?
The reality is, product marketing is designed to convert demand, not create it. It doesn’t help brands grow.
Instead of focusing on rational features and benefits, I help pharma companies tackle real healthcare challenges, to build stronger brands that are remembered, relevant and recommended. Boosting product marketing to get more leads, make sales easier and build customer advocates.
All while improving the health of people and society.
It’s marketing with a double-bottom line.
Growth marketing for pharma brands
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If you’d like to grow your brand & improve healthcare, let’s talk.